Callout extensions appear in ads at the top and bottom of Google search results. The feature enables you to provide detailed information about your business that includes products and services you offer. The callout ad extension allows you to include additional text with your search ads. You can also take advantage of automated bid strategies such as Target cost-per-acquisition (CPA) and Target return on ad spend (ROAS) as these tools will help you automatically optimize your campaigns basis your business goals. So, you can easily identify through this feature as to how well your keywords, ads, ad groups, and campaigns are working for your business, helping you invest more wisely and boost your return on investment (ROI). This one helps you see how effectively your call-only ads and ads with call extensions result in phone calls. You can do it two way, either you can let AdWords match your ad to apps through the Display Network you can target particular app categories. This feature helps you reach the increasing number of people using mobile phones and tablets by showing your ads in apps. Let’s say for example your business caters to a specific set of customers within a particular age range, gender, or parental status, you can show your ads to customers based on these factors. This one I think not majority is unaware of! This feature allows you to reach customers who’re likely to be within the demographic groups that you pick. And the idea is you don’t need to create it separately, you can simply create same kind of animated image ads on HTML5 optimized for both desktop and mobile. However, HTML5 is supported on mobile browsers as well. It’s similar to creating ads in Adobe Flash, though we don’t use adobe flash anymore, for it is not supported on mobile browsers. Now you can easily create rich interactive & animated ads with the help of this new revamped tool offered by Google. So, now with the updated tools & features, users can have more control over their accounts. The company has given the entire tool a visual refresh and a new layout. Google has overhauled its AdWords Editor to make navigation & management of your account even easier irrespective of whether you want to access common tasks or advanced features & settings. ![]() So, let’s have a look to the 7 features of Google Adwords that can give you the competitive edge you need to outrival your competitors in pay per click marketing. This is why we have piled up a list of the new AdWords features that can be of great use for business especially this year, the year 2016. Last year itself, the search giant released hundreds of new features, most of which weren’t even announced! Of course there would be updates or features that have greater potential for impact than others, but the idea is how to prioritize as to which bandwagon to jump on first? ![]() ![]() 9 What Google Adwords Certificate Course is comprised of?Google keeps on releasing new features in AdWords and irrespective of whether you are a start up or have spent some years in the industry as a business, it’s no wonder if you are unaware of most of its features.
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